CREATING A SUCCESSFUL BOOK LAUNCH

From establishing a web presence to hosting a one-year post launch book birthday party—and everything in-between—this session details obtaining book reviews, building an email distribution list, approaching influencers for endorsement blurbs, and crafting the ever-important elevator pitch (with specific examples). It shows authors how to wield advance reader copies (ARCs) for optimum results, host Goodreads giveaways (with an example of a note to include with each book), and how to create and leverage a Facebook fan page and other social media platforms. We’ll also cover pre-writing and scheduling content, and effective ways to use publicity materials such as bookmarks and postcards. All, specific ways to establish and maintain visibility while boosting sales.

HOW TO PUBLISH
Location: Date: April 14, 2018 Time: 10:00 am - 11:15 am Laurie Buchanan headshot Laurie Buchanan